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How Mediagraphics PR positioned
Recur Club’s Series A
as proof of investor confidence in India’s AI native debt marketplace

Employees

0 +

Location

Gurgaon

Industry

Fintech, Alternative Capital

How Mediagraphics PR positioned Recur Club’s Series A as proof of investor confidence in India’s AI native debt marketplace

How MediaGraphics Helped

Mediagraphics PR positioned the Series A announcement as a transformational moment in India’s alternative capital ecosystem, highlighting Recur Club’s technology-first approach and investor confidence.

  • Strategic Narrative: Framed Recur Club’s $50M raise as a pivotal step towards democratising access to capital for thousands of Indian startups and SMEs, a story of innovation, trust, and economic empowerment.
  • Tier-1 Media Outreach: Secured 20+ online coverages across leading business and financial media including The Economic Times, The Hindu Business Line, Moneycontrol, Entrepreneur India, DealStreetAsia, Business World, and Inc42.
  • Investor & Ecosystem Messaging: Highlighted participation from marquee investors such as InfoEdge Ventures and LC Nueva, reinforcing credibility and ecosystem alignment.
  • Social Media Amplification: Generated over 30 organic mentions and reshares from LinkedIn pages such as Young Turks, Entrepreneur Media India, Inc42, BusinessLine On Campus, and prominent VC networks, resulting in significant online traction.
  • Humanised Founder Storytelling: Positioned Eklavya Gupta and Anurag Jain as thought leaders driving the next chapter of India’s non-dilutive capital ecosystem through AI-led credit intelligence.

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Recur Club – What Do They Do?

Recur Club is India’s first AI-native debt marketplace that empowers startups and SMEs to raise non-dilutive growth capital within 48 hours without giving up equity or control. By leveraging proprietary AI credit engines and deep integration with business data, Recur Club enables companies to convert predictable revenue streams into upfront capital efficiently.

In September 2025, Recur Club announced a major milestone  a $50 million Series A round combining equity and debt funding led by InfoEdge Ventures, LC Nueva, and a consortium of global investors. The raise is aimed at accelerating the company’s mission to make access to capital as easy and transparent as digital payments while expanding its platform across India and emerging markets.

The Challenge

For this milestone announcement, Recur Club needed to:

  • Establish its category leadership as India’s first AI-native debt marketplace
  • Position the funding not just as a raise, but as a validation of its scalable model and investor trust
  • Break through the clutter of fintech funding stories to highlight its distinct capital philosophy and non-dilutive model
  • Drive widespread coverage across Tier-1 business, startup, and financial media, while amplifying visibility across LinkedIn and digital platforms
Pocketly was built to provide young professionals with quick access to small loans. While our app solved a real problem, we saw an untapped opportunity in organic search solutions like ours, but we weren’t showing up.”

Shrey Jain

Data & Product, Pocketly

Press Release

Recur Club Announces $50M Funding to Revolutionize India’s SME and Startup Debt Ecosystem

New Delhi, 29th September 2025 – Recur Club, India’s fastest-growing AI-native debt marketplace, has raised $50 million to scale ‘autopilot’ debt financing, enabling startups and SMEs to secure debt faster, with less friction. The raise includes $8 million in equity funding led by InfoEdge Ventures, LC Nueva, Physis Capital, String Ventures and Finvolveia, alongside $42 million in debt allocation to the platform from leading financial institutions, including Incred, Ugro Capital, and Lighthouse Canton.

Recur Club has connected 2,000+ companies to 100+ institutional lenders across 30+ customised debt products – cashflow financing, asset financing, working capital, invoice discounting, venture debt, acquisition financing, structured debt and lease financing across varied sectors like SaaS, Tech Services, D2C, Manufacturing, Financial Services, Pharmaceuticals, Solar and Agriculture. The new funds will be deployed to accelerate the growth of Recur’s AI-native debt marketplace launching new debt products and expanding into Tier-2 and Tier-3 cities and investing further into technology infrastructure. Recur Club has scaled 120% y-o-y and, with these new funds, is on track to achieve an annual debt run-rate of ₹10,000 crore by FY’27.

At the heart of Recur Club is AICA — our proprietary AI Credit Analyst, trusted by 100+ banks, NBFCs, and credit funds. AICA saves over 80% of the time typically spent on data collection, data room management, deal execution, due diligence, and CAM creation through its AI co-pilots and lending agents. Its AI-powered debt recommendation engine identifies the most suitable financing options for each borrower and matches them with the most relevant lenders at lightning speed. This enables companies to raise unsecured loans in under 48 hours and structured, collateral-backed growth capital in less than three weeks – a process that traditionally takes over three months.

Since its inception, Recur Club has facilitated over ₹3,000 crore in debt sanctions, backing companies such as MoveInSync, Zypp, Sagar Asia, Kimbal, Captain Fresh, and Palmonas. With a balanced mix of secured and unsecured disbursals, the platform mirrors real founder needs — from unlocking working capital quickly to enabling structured growth with secured credit for expansion, equipment, or asset-backed financing.

“Founders choose Recur Club because we make debt raising a simple, transparent and fast process by curating ideal capital structures mapped with the Company’s business plan – a true technology-led capital advisory. By 2030, our ambition is to power 2% of India’s $1 trillion SME and startup debt market by making debt accessible like flowing water” said Eklavya Gupta, Founder & Co-CEO of Recur Club.

Abhinav Sherwal, Co-Founder and Co-CEO, added:  “Raising debt in India has traditionally been slow, opaque, and fragmented, filled with scattered applications, endless follow-ups, and delayed disbursals. At Recur Club, we have rebuilt this experience ground up with AI lending agents where technology stays invisible while founders raise capital and keep their focus on scaling their businesses instead of chasing paperwork.”

Echoing this confidence, Amit Behl, Partner at Infoedge, said: “AI is transforming industries worldwide, but corporate lending in India has remained slow and relationship based. Recur Club is changing that. By building a full-stack debt marketplace with AI at its core, they are making capital faster, smarter, and truly founder-first. This is not just an incremental improvement — it is a fundamental reset of how credit flows to businesses in India, and we are excited to back a team with the vision and execution to build the future of credit.”

Press Release Recur Club’s Series A

About Recur Club

Founded in 2021 by Eklavya Gupta and Anurag Jain, Recur Club enables companies to raise non-dilutive capital instantly against their predictable revenue streams. The platform has already onboarded over 2,000 companies and facilitated ₹3,000+ crore in debt sanctions from a network of 150+ institutional lenders.

The $50M Series A funding will help scale its AI-native credit engine, strengthen risk intelligence, and deepen financial inclusion by enabling more startups and SMEs to access fast, flexible, and fair capital.

56X

Growth in
Visitors

45X

Growth in Search Impressions

Growth Trajectory

from Nov 2024 to Mar 2025

Coverages

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How Mediagraphics PR positioned Recur Club’s Series A as proof of investor confidence in India’s AI native debt marketplace

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