Stealth Startups – An Overview
Startups used to be rare a few years back. However nowadays, startups have become quite normal and vast. Earlier startups used to be based on simple ideas, but nowadays, they have diversified.
It has become a very fast-paced and competitive field. Every company tries to protect its products from competitors to prevent them from being leaked. This has given rise to another kind of startup called Stealth Startups.
Stealth startups are also known as under-the-radar startups. As the name suggests, these startups maintain a low profile, at least in their initial days.
They keep everything away from prying eyes including their product, business model, and technology. They do that to protect their products from prying eyes and competitors.
This also helps in building intrigue for the company and the product. There are both pros and cons for such a startup.
Pros of Stealth Startups
#Safeguards the Product
Because stealth startups emerged to protect the products, the main pro of these kinds of startups is just that. Since no one would know what they are trying to steal, they wouldn’t be able to steal it. The startups would be able to protect their products from the public eye until they are ready to unveil them.
#Focused Development
The lack of outside interference in the product development phase also entails that the company would be able to work on the product without any distractions.
Since there would be no pressure from the media or the public, the product would be developed according to what the company wants rather than being altered to the public’s wishes. This would allow companies to be completely truthful to their original ideas.
#Controlled Product Unveiling
The lack of public eyes and attention to the company would allow them to launch the product on their terms. Companies can think of a narrative, story, and proper way to introduce themselves and their products.
This would help them to align the product’s narratives with their vision and mission and help them connect with the public. If their product has already been revealed to the public, they would not have been able to do any of these things.
#Minimal Competition
This pro only applies to startups that have an original idea for a product or startups that have a unique take on pre-existing ideas. The non-disclosure of information would give the companies a head start in the market. Unless the competitor has the exact same idea as them, then they would not be able to compete with the stealth startup easily. This would eradicate a lot of competitors and would help the startup immensely.
Cons of Stealth Companies
#Limited Feedback
The fact that there would be no interference from outside sources is a double edge sword. Whilst it would allow the company to work properly, it would also deprive them of the feedback. The startup would not be able to understand the flaws of their products until the launch and this would be counterproductive for them.
#Limited Networking
Since they wouldn’t disclose things about their product, the companies would not be able to find proper partnerships and chances for collaborations. This might be bad for them as they would have limited connections which might hamper their marketing after the launch.
#Late Marketing
Many companies collaborate with influencers or celebrities before the launch to promote their brand. They also release a few tidbits about their products pre-launch. Stealth startups, however, cannot do any of these things. They can start marketing their product after they have revealed it and this might harm their sales and stocks.
#PR Challenges
The company would face a PR challenge because of its secrecy. They would require a good PR agency to develop and implement a strategy that would allow them to connect with the public without revealing any sensitive information. This con can easily be handled with the hiring of a good PR agency.
There are many agencies in Delhi that could help the startup with this. Mediagraphix PR is one of the best PR agencies in Delhi NCR region. It Has had many clients from the world of beauty, health, education, and different sectors and it has always satisfied its clients.
Bottom Line:
Stealth startups are an amazing initiative and are becoming prominent nowadays. There are certain challenges to it with the marketing and feedback part, but the former can be taken care of with a good PR agency. A good and dedicated PR agency can help the company develop an effective strategy that will help them.
Apart from stealth startups, regular startups are also in need of PR agencies. There are some experienced PR agencies in India that are perfect for startups.