Hiring A PR Agency

05 Tips To Consider While Hiring A PR Agency

As a vital aspect of strategic communication, public relations or PR aims to build strong relationships between brands and their target audiences for mutual benefits. As an entrepreneur, working with the media, and providing business-related information to your target audience, are some crucial aspects of branding. Since a business cannot make profits from something, no…

Advertising

Differences Between Advertising and Public Relations and What Works Best for Brands

The two key instruments for marketing a company’s products and services are advertising and public relations. Advertising refers to a technique of persuading potential customers to prefer the company’s product over competing ones through communication. Public relations, however, focuses on establishing and sustaining positive relationships with a company’s stakeholders through positive publicity, a solid reputation,…