MediagraphicsPR Positioned
as India’s Non-Dilutive Funding Leader
Recur Club
Employees
Location
Gurgaon
Industry
SaaS, Tech, E-commerce

What We Did
- Built a narrative-driven press release, aligning with financial editorial standards
- Positioned Recur Club’s leadership as pioneers of founder-first, debt-led funding
- Pitched the story to key desks and beat reporters across fintech, capital markets, and startup media
- Embedded macroeconomic trends like alternative capital access, equity efficiency, and capital stack diversification
- Drove organic visibility through timed social rollouts, founder quotes, and journalist outreach
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The Challenge
With the launch of Recur Scale, Recur Club introduced a ₹100 crore debt offering aimed at high-revenue startups and SMEs. This wasn’t just a product rollout—it was a pivotal moment to shift public discourse around non-dilutive capital in India. The campaign had to:
- Drive earned media across financial, startup, and business outlets
- Educate founders about flexible, debt-based growth capital
- Strengthen Recur Club’s narrative as a leader in alternative financing
- Build traction toward Recur’s broader ₹1000 Cr deployment goal for FY24-25
- Fuel organic momentum via social amplification and ecosystem visibility

Shrey Jain
Data & Product, Pocketly
Press Release

Recur Club Introduces ‘Scale’ Program For Late-stage Startups, Plans To Deploy Rs 1000 Cr
Recur Club, a debt marketplace for startups, has launched its latest credit offering, Recur Scale. This initiative aims to finance Series A, B, and beyond startups and SMEs with revenues of Rs 40 crore and above, providing debt offerings of up to Rs 100 crore.
Recur Scale caters to various sectors, including SaaS, Tech, E-commerce, Manufacturing, EV, D2C, and Agritech. The credit offerings encompass secured term loans, venture debt, acquisition financing, operating leases, working capital loans, bill discounting, vendor financing, and more.
With transparency as a core principle, Recur Club plans to deploy Rs 1000 crore through the Recur Scale program and an additional Rs 2000 crore via its Recur Swift program for startups in FY 24-25. Using AI-backed matchmaking, Recur Scale connects borrowers with relevant lenders, facilitating efficient discovery and selection of credit offers. The company has partnered with over 120 marquee lenders, including InCred.
Eklavya Gupta, Co-funder and CEO of Recur Club, stated, “Recur Scale was born out of a genuine need expressed by our growing customers. Our goal is to save their time spent approaching different lenders and to help them have clear visibility of different credit offers on our marketplace.”
Recur Scale has seen increasing adoption, accounting for 15% of Recur Club’s monthly Gross Transaction Value (GTV) for the quarter ending March 2024. Recur Club aims to double this figure in the ongoing quarter by adding new customers and expanding its reach.
Earlier this month, Recur Club partnered with InCred to disburse Rs 300 crore to early and mid-range startups. Recur Scale is designed to help mature businesses secure large capital for expansion, offering tailored financing solutions and trusted advisory services.
At a Glance
Client: Recur Club
Campaign Focus: Launch of Recur Scale – ₹100 Cr Credit Program for Late-Stage Startups
Total Organic Reach: 200M+ (earned media + social)
Campaign Highlights
Secured 15+ editorial coverages across leading publications, including:
- Press Trust of India (PTI)
- The Economic Times
- Business Today
- Deal Street Asia
- YourStory
- Entrepreneur India
Earned 10+ high-visibility social mentions from influential voices such as:



Impact:
Positioned Recur Club as a trusted platform for non-dilutive capital, sparking national-level conversation around debt as a viable funding route for India’s startup ecosystem.
56X
Visitors
45X
Growth Trajectory


