Working with technology clients requires a certain level of understanding and expertise to get them the coverage they merit. Sometimes our clients have experienced that despite having a solid growth story, an interesting development, and everything that news coverage needs – they didn’t get the media coverage they ought to.
Mediagraphix PR ensured Leadsquared gets premium slots for coverage in all leading media outlets across print, digital, and social platforms for the biggest milestone in their journey – the Unicorn funding.
Leadsquared, a Bangalore-based SaaS startup recently became India’s latest unicorn when it raised $153 in series-C funding. This was one of the biggest milestones in Leadsqaured’s journey yet and it required unmatched press coverage.
This is how MediagraphixPR delivered on the goal- we got them over 12+ news articles in print media, 75+ online news articles, and 10+ social media mentions. This was made possible through a well-thought communication strategy, planning, and execution.
How It All Began
Leadsquared came to us back in December 2020, they were looking to publicize their series B funding. A whopping amount of $32 million from a renowned PE firm – Gaja Capital needed to be shown the spotlight. Previously, with their series A funding their experience had not been very pleasant, and thus with this round of funding they didn’t want to take any chances.
Within 4-5 days we had to ensure that this news gets the maximum organic coverage. With the help of our wide network and deep understanding of how the media space works, we ensured organic news coverage for Leadsquared.
That was the beginning of our long and fruitful association with Leadsquared.
This time around, there was absolutely no margin for error as it was a never-before-never-again opportunity to get our client media coverage for the biggest development in their journey yet. With the help of our strong network and a well-thought communication strategy, we ensured that the news travels fast and in a planned manner.
We tried to cut out any noise and were focused on getting quality coverage for our client. We ensured each coverage that the client got added to their journey and highlighted this critical milestone in Leadsquared’s journey.
Here’s How We Did It
As a leading PR agency in Delhi, India, whose mission is to make every news count, we had our goal in sight and strategy in place. We planned several exclusive interactions across media houses with the top management of the company. The interviews were all conducted and news reports were all kept ready with an embargo.
Consistent and clear communication with all media ensured that no one breaks the embargo and at the same time everyone has their share of exclusive coverage as well. Unicorn funding is a huge deal and had already garnered a lot of interest from the media.
Our job was to channel that interest into positive and widespread media coverage for our client. We put an embargo on the news and simultaneously conducted media interactions. As soon as we lifted the embargo, within the next minute the news had been published. The first one to publish the news was TechCrunch – an international news website that specializes in startup funding news. It was closely followed by all leading media houses.
We also disseminated interesting story pitches to have coverage ready even after the initial news coverage. From growth stories to company profiles – we had it all ready to go.
The client was satisfied with the coverage they received and MediagraphixPR was happy to get them the coverage they truly deserved.