It is an open secret in the media fraternity that not every PR pitch is open and read. Several PR pitches are not even opened while some of them are immediately addressed. If you are in the PR communication field, you will agree with the fact that how important it is to get a response from the journalist on the pitch the first time around. If you missed getting a response from the journalist in the first go, chances are the journalist has made up their mind about the pitch.
There are various tips and tricks on the web on “how to craft a winning media pitch” but unless your email to the journalist is personalized, the chances of it getting a response are seemingly low.
Personalization in a media pitch serves to build a strong Media Relations with the journalist and increases the chances of getting a response because of the sheer effort the recipient may observe in your email. While it may not guarantee media coverage, at least it will get you through the first hurdle that is getting the journalist’s attention.
Creating a personalized pitch and tailoring the message according to the journalist you are writing to will pique the journalist’s mind and speak directly to them. Steer away from one-size-fits-all pitches and try to present a genuine case citing references, published reports, and sources. This will build trust with the journalist.
Here Are a Few Tips to Craft That Perfect Personalized PR Pitch –
1 – Address The Journalist by Their Name
Addressing the journalist by their name will instantly create a personal connection. Instead of sending the same pitch to all journalists, make an effort to write their names and establish a direct connection right in the first line.
2 – Create an Impactful Subject Line
It is a simple point, but, having a to-the-point subject line can make or break your pitch. It should not sound like an automated message and at the same time give enough relevant information to make the journalist open the email. Use the subject line to communicate that the email is not an automated bulk message.
3 – Give Proper Context
Don’t send incomplete and vague emails. Any ambiguity in the email will only deter your pitch from getting noticed. After you have addressed the journalist, introduce yourself, your company, and your client, and give proper the context of the pitch. Establish the relevance of the pitch with your message.
4 – Do Your Homework
Firstly, while drafting a PR pitch make sure to include some data points or back it up with published reports to strengthen your case. Research the topic that you’re pitching to them. Secondly, always read the journalist’s recently published work and make reference to it by citing it in relation to your pitch. Draw connections to your own story in terms of newsworthiness and industry importance. This will make your pitch appear genuine rather than generic.
5. Include Proper Contact Details
Lastly, once you have made an excellent PR pitch, don’t forget to add proper contact details that include your email, phone number, website, or any other relevant information.
These few steps will give you a much better chance of getting noticed and eventually being published by the media house or publications that you target. If you are looking to collaborate with a professional PR agency for businesses in India to get maximum brand visibility, you can always connect with Mediagraphix PR.