MediagraphicsPR Elevated
Brandman Retail’s Voice in India’s New-Age Sneaker and Retail Narrative
Employees
Location
Delhi
Industry
Fashion / D2C / Retail Innovation
How MediaGraphics PR Helped
- Placing 10+ authored articles and thought leadership pieces by the Director and leadership team on topics like India’s streetwear evolution, localisation of global brands, and sneaker economics
- Securing 15+ industry story inclusions, positioning Brandman Retail within broader Gen Z fashion, retail innovation, and D2C conversations
- Facilitating 10+ leadership interviews to build executive visibility and thought capital
- Distributing strategic press releases that highlighted expansion milestones and retail innovation vision
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Brandman Retail – What do they do?
Brandman Retail is a new-age retail powerhouse specialising in Gen Z-led fashion, sneakers, and streetwear culture. The company operates a growing portfolio of D2C brands and experience-first retail formats, with a sharp focus on cultural relevance, trend responsiveness, and digital-native engagement. Through a combination of curated experiences and global-local brand thinking, Brandman Retail is redefining how young India shops, styles, and expresses identity.
The Challenge
Brandman Retail had built strong retail presence and youth traction but lacked strategic media positioning. The challenge was to:
- Break into top-tier national and business press beyond product mentions
- Establish Brandman Retail’s leadership as authoritative voices on Gen Z sneakerwear, global localisation, and streetwear trends
- Drive thought leadership in the sneaker-retail intersection to engage investors, collaborators, and the media
- Create a consistent narrative linking the business to larger cultural and retail transformation stories
Shrey Jain
Data & Product, Pocketly
About Brandman Retail
Brandman Retail is one of India’s fastest-growing retail and sneaker brand solution providers, enabling global lifestyle and performance wear companies to enter and expand across the Indian subcontinent. With a deep understanding of Indian consumer behavior, a robust retail network, and an agile go-to-market strategy, Brandman builds enduring brand value by combining cultural relevance with global appeal.
56X
Visitors
45X
Growth Trajectory
Our Number
- Total Earned Opportunities Delivered: 40+
Breakdown:
• 10+ Authored Articles
• 15+ Industry Story Inclusions
• 10+ Leadership Interviews
• 10+ Strategic Press Release Coverages - Top Publications: Times of India, The Ken, ET Retail, ET BrandEquity, News18
Share of Voice (Category):
Before PR Campaign: 5%
Post-Campaign (6 Months): 60%- Current Audience Reach (FY):
1.8 Billion+
Coverages
