How MediagraphicsPR Spotlighted
Hy-Vee’s
India Expansion with 900M+ Media Impressions
Employees
Location
Bangalore
Industry
Retail / Commercial Real Estate
How MediaGraphics Helped
MediagraphicsPR developed a sharp, purpose-driven PR strategy targeting retail and real estate publications.
We spotlighted Hy-Vee’s India growth story by highlighting its commitment to talent, innovation, and long-term market investment. The campaign secured 23+ high-impact media placements across Hindustan Times (print and digital), The Economic Times, Inshorts, and Financial Express, generating over 900 million media impressions.
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Hy-Vee – What do they do?
Hy-Vee is a U.S.-based, employee-owned retail giant operating more than 285 stores across the Midwest. With a reputation for innovation, community engagement, and top-tier customer experience, Hy-Vee is known for its integrated grocery, pharmacy, and health services. In 2024, the brand expanded its global capability center in Bengaluru, reinforcing its commitment to India’s strategic talent and tech ecosystem.
The Challenge
As Hy-Vee opened its expanded India office in Bengaluru, the brand aimed to:
- Generate widespread visibility around the expansion milestone
- Maintain consistent media momentum in India
- Build relevance within retail, commercial real estate, and tech infrastructure narratives
- Position Bengaluru as a strategic innovation hub for global operations
Shrey Jain
Data & Product, Pocketly
Press Release
US Grocery Conglomerate Hy-Vee Moves To A New Location with 54,000 sq. ft. Bengaluru Office
Bengaluru, 13th August 2024: Hy-Vee, Inc., a leading retail grocery conglomerate headquartered in west Des Moines, Iowa, has announced its move to a new office location in Bangalore, further enhancing its footprint in India. The employee-owned company, known for its over 550 retail business units across the United States, generates nearly $14 billion in annual sales. Hy-Vee’s move to a new space is part of its plan to leverage India’s talent pool for a wide range of technical and non-technical roles, allowing the company to work on projects on a 24/7 basis.
The 54,000-square-foot facility, situated in Karle Tech Park on the Outer Ring Road, under a 10-year lease, aims to drive innovation and enhance operational efficiency. Hy-Vee previously established its Global Capability Center (GCC) in April 2023 at Manyata Tech Park, which occupies approximately 25,000 square feet. The company is now transitioning to a significantly larger office, located at SEZ which hosts multiple GCCs. The center has IT teams across Data, Digital, and Core IT products and services with 180 employees, along with non-IT teams across store development and accounting.
Currently, its technology center, Helpful Smiles Technology (HST) Global, employs close to 200 people. The new office features workspaces for up to 350 people and has a garden city theme, 17 meeting rooms, collaboration spaces, and phone pods. The office also boasts a Lalbagh-themed glasshouse, providing a unique and inspiring environment for the team.
The new office in Bengaluru was inaugurated by Travis Hoover, Chief Data Officer at HyVee, who commented on the expansion, stating, “We are excited to see the HST Global team’s growth over the last year and a half and look forward to this new space supporting them as they continue to help move Hy-Vee forward as a retail leader.”
The celebration of the new office also involved participation from children from the Cholanayakanhalli Government School, whom Hy-Vee has been supporting over the last year, adding a special touch to the celebration.
About Hy-Vee
Founded in 1930, Hy-Vee operates as one of the largest employee-owned companies in the U.S., offering grocery, pharmacy, and lifestyle services under one roof. With innovation at its core, the brand is investing in technology-led transformation and international expansion. Its India capability center reflects Hy-Vee’s strategy to strengthen global efficiencies while tapping into world-class talent.
Our Number
Total Audience Reach of the Campaign: 900+ Million
Number of Publications: 23+
Top Publications: Hindustan Times (Print + Online), The Economic Times, Inshorts, Financial Express
Coverages
56X
Visitors
45X
Growth Trajectory
