MediagraphicsPR Strengthened Monash University’s India Presence with Strategic Education & Research Storytelling
Indian Students
Location
Australia
Industry
Education / Research / International Collaborations
How MediaGraphics Helped
MediagraphicsPR launched a targeted visibility campaign designed to position Monash University as a future-facing, globally integrated institution with strong roots in India. Our approach included:
- Curating media narratives around Monash’s academic and research impact across India
- Spotlighting initiatives like the IITB-Monash Research Academy and Global Immersion Guarantee
- Securing faculty-led commentary and research stories that showcased institutional depth and purpose
- Ensuring top-tier coverage across mainstream, education, and digital-first media platforms
We'd love to feature your success story next!
Hiring Agency . USA . 15+ employees
How Weekday Grew Organic Traffic 15X Through Search
Hiring Agency . USA . 15+ employees
How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO
Hiring Agency . USA . 15+ employees
What Keeps Codewave's Organic Traffic Growing 1.5X Monthly
Hiring Agency . USA . 15+ employees
How Weekday Grew Organic Traffic 15X Through Search
Hiring Agency . USA . 15+ employees
How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO
Hiring Agency . USA . 15+ employees
What Keeps Codewave's Organic Traffic Growing 1.5X Monthly
Hiring Agency . USA . 15+ employees
How Weekday Grew Organic Traffic 15X Through Search
Hiring Agency . USA . 15+ employees
How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO
Monash University – What do they do?
Monash University is a globally ranked Australian university recognised for its research excellence, academic innovation, and cross-disciplinary learning. With a strong footprint in India, Monash builds strategic partnerships across education, research, and industry—empowering scholars and institutions to solve complex, real-world challenges through collaborative innovation.
The Challenge
Monash University wanted to elevate its visibility in India’s rapidly evolving higher education and research ecosystem. The challenge was to:
- Build brand awareness among Indian students, research institutes, and academic collaborators
- Position Monash as a research-intensive global university with deep India engagement
- Establish relevance across sectors like healthcare, climate innovation, and advanced technologies
- Ensure coverage beyond education-specific outlets to include business and mainstream media
Shrey Jain
Data & Product, Pocketly
About Monash University
As one of Australia’s leading research-intensive universities, Monash operates with a global outlook and a mission to deliver meaningful, measurable impact. In India, Monash collaborates with institutions and industries to co-create research in areas like sustainable development, health innovation, and emerging technologies.
Our Number
Total Media Coverages: 40+
Breakdown:
• 35+ Media Stories Across 6 Months
• Coverage Spanning Academic, Business, and Mainstream News
Top Publications: Times of India, Hindustan Times, Economic Times, The Hindu, Outlook Business
Share of Voice (Category):
Before PR Campaign: 3%
Post-Campaign (6 Months): 45%
Current Audience Reach (FY):
1+ Billion
56X
Visitors
45X
Growth Trajectory
Coverage
