Building Brand Visibility for Jaypee Plus Through Integrated Influencer and PR Strategy
Employees
Location
Gurgaon/Noida
Industry
Kitchenware & Homeware
How MediaGraphics Helped
- Collaboration Model: Both barter and paid partnerships
- Content Style: Collab reels, kitchen tips and storage hacks, parenting reels, lifestyle content, home decor videos, daily vlogs, and comedy reels
- Reach and Engagement:
Top-performing reel: Over 15 million views
Average video reach: Between 50,000–100,000 views
- Press Releases: Issued around new launches and brand updates
- Media Coverage Secured In:
- Hindustan Times (Print and Digital)
- Times of India
- Economic Times
- News18
- Navbharat Times
- HerZindagi
- Editorial Listicles: Secured placements in relevant product roundups, seasonal giftting guides, and kitchen/home utility features
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About the Jaypee Plus
Jaypee Plus is a contemporary Indian brand that offers a wide range of kitchenware, homeware products designed for the modern Indian household. With a focus on innovation, durability, and aesthetics, Jaypee Plus caters to consumers who seek practical yet stylish solutions for everyday living. The brand’s mission is to make homes smarter and lives easier through thoughtfully designed products that combine quality with affordability.
Despite a strong product portfolio and market presence, Jaypee Plus was looking to strengthen its digital identity, reach new audiences, and build a credible media presence that would reflect its growing stature in the kitchenware and homeware segment.
The Challenge
While Jaypee Plus had a robust product offering, its digital visibility and consumer recall were limited. The brand needed to stand out in a highly competitive space dominated by both legacy players and emerging D2C brands. They approached Mediagraphics PR to lead a comprehensive brand awareness initiative, leveraging influencer marketing and public relations to build trust, visibility, and engagement.
Shrey Jain
Data & Product, Pocketly
Results
- 500+ influencer collaborations executed
- Over 15 million views on the top-performing video
- 50,000–100,000 average views per influencer reel
- Featured in 30+ major national publications and magazines
- Significant growth in social media engagement and website traffic
- Increased brand trust and consumer visibility
Conclusion
By combining the reach of influencer marketing with the credibility of earned media, Mediagraphics PR successfully repositioned Jaypee Plus as a recognizable and trusted homeware brand. Our strategy not only delivered high visibility but also connected the brand with its core target audience, young families, homemakers, and modern consumers through consistent, high-quality storytelling.
Jaypee Plus now enjoys enhanced brand equity and is better positioned for growth in India’s competitive kitchen and home utility market.
56X
Visitors
45X
Growth Trajectory
