MediagraphicsPR boosted
Showroom B2B’s
Series A Momentum Across India’s Retail Ecosystem
Employees
Location
Gurgaon
Industry
Retail-Tech / B2B Apparel Supply Chain
How MediaGraphics Helped
- MediagraphicsPR developed a purpose-led PR strategy tailored to resonate with the retail, fashion, and B2B ecosystems.
- We spotlighted Showroom B2B’s transformative model of blending physical experience with digital commerce and positioned CEO Abhishek Dua as a forward-thinking voice in retail innovation.
- The campaign secured 25+ high-impact media placements in top publications like Hindu BusinessLine, ET Brand Equity, and Indian Retailer, achieving over 350 million impressions within just three months.
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Showroom B2B – What do they do?
Founded in 2020, Showroom B2B is an innovative phygital apparel marketplace connecting manufacturers with retailers across India. The company caters to both large-format and small-format retailers, offering a seamless blend of physical experience centers and a digital ordering app. With a focus on denim and ethnic wear, Showroom B2B has rapidly expanded its presence across Tier 1, Tier 2, and Tier 3 cities, revolutionizing the retail supply chain with its technology-first approach.
The Challenge
As the company prepared for its Series A funding announcement, Showroom B2B needed to:
- Build strong momentum around the announcement
- Create widespread awareness across the manufacturing and retail ecosystem
- Establish thought leadership and visibility in a competitive sector
- Highlight its unique tech-enabled supply chain model and amplify founder-led positioning
About Showroom B2B
Showroom B2B offers a first-of-its-kind hybrid platform for garment sourcing, where retailers can physically inspect product quality at local experience centers and place orders digitally through its proprietary B2B app. By removing inefficiencies in sourcing and distribution, the company is solving supply chain bottlenecks and making apparel retail more accessible and profitable across India’s heartland.
Shrey Jain
Data & Product, Pocketly
Our Number
Total Audience Reach of the Press Release: 350+ Million
Number of Publications: 25+
Top Publications: Hindu BusinessLine, Outlook Business,Mint
MediaGraphics PR secured 5 Interviews/ RBM’s, over 16 Industry stories and 4 articles in the span of 6 months.
56X
Visitors
45X
Growth Trajectory
Coverages
