Inside the Launch of Recur Scale: PR That Put Debt Funding in the Spotlight.
Employees
Location
Gurgaon
Industry
Fintech / Alternative Capital
How MediaGraphics Helped
- MediagraphicsPR developed a purpose-led, momentum-driven PR campaign targeted at founders, VCs, and policy influencers.
- We positioned Recur Club as the default non-dilutive funding infrastructure for India’s next-gen businesses and elevated CEO Eklavya Gupta as a thought leader on capital efficiency and business growth.
- Over 9 months, we secured 70+ high-impact media placements across Forbes, PTI, Economic Times, Entrepreneur India, Business Today, and Inc42, generating over 350 million impressions and 75+ organic LinkedIn mentions.
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Recur Club – What do they do?
Recur Club is India’s largest debt marketplace for startups and SMEs, offering fast, flexible, and non-dilutive capital through two key products: Recur Swift and Recur Scale. The platform enables businesses to unlock capital against future predictable revenue, providing an alternative to equity funding while maintaining complete ownership. With its tech-first underwriting and seamless experience, Recur Club is reimagining the future of business financing in India.
The Challenge
As Recur Club scaled operations and neared its Series A announcement, the company needed to:
- Spotlight its flagship offerings and innovation in non-dilutive funding
- Build sustained visibility in the startup, VC, and SME ecosystems
- Cement its leadership position ahead of competitors
- Amplify founder-led thought leadership and establish strong brand recall
About Recur Club
Founded by finance and tech professionals, Recur Club offers capital-as-a-service to startups and SMEs in India. The platform connects businesses with institutional investors for fast, transparent, and founder-friendly funding against recurring revenues. With an AI-powered underwriting engine and data-first philosophy, Recur Club is enabling faster capital deployment at scale and building an efficient credit ecosystem for India’s digital economy.
Shrey Jain
Data & Product, Pocketly
Our Number
Total Audience Reach of the Press Release: 350+ Million
Number of Publications: 70+
Top Publications: Forbes, Economic Times, YourStory, Entrepreneur India, PTI, Inc42
Organic Mentions: 75+
56X
Visitors
45X
Growth Trajectory
Coverages
