MediagraphicsPR Positioned as India’s Most Trusted Hearing Care Brand
Employees
Location
India
Industry
HealthTech / Hearing Care
How MediaGraphics Helped
MediagraphicsPR crafted a purpose-driven PR campaign focused on education, innovation, and market leadership.
We consistently amplified Hearzap’s brand story through patient impact narratives, audiologist voices, and expert commentary. The strategy balanced national and regional coverage, positioning Hearzap as both a healthcare innovator and a mission-driven brand. Over 18 months, the campaign secured 300+ media coverages across 80+ publications including YourStory, ET Healthworld, Business World, and major regional outlets, achieving 1.29 billion media impressions.
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Hearzap – What do they do?
Hearzap is India’s fastest-growing hearing care platform offering end-to-end solutions including hearing assessments, consultations, and advanced hearing aid devices. With a strong digital presence and an expanding clinic network, Hearzap is on a mission to make hearing care accessible, affordable, and stigma-free for millions of Indians. The platform integrates audiology expertise with cutting-edge technology to bring preventive and corrective hearing services to urban and semi-urban consumers.
The Challenge
Despite meaningful innovation, Hearzap operated in a niche category with low media visibility. The brand aimed to:
- Boost awareness in an underrepresented healthcare segment
- Educate the public on hearing health and device accessibility
- Establish credibility and thought leadership
- Build trust and visibility across consumer and trade audiences
About Hearzap
Founded to address the lack of awareness and accessibility in hearing care, Hearzap offers holistic audiology services, from screening to device fitting. With its Hearzap App, users can book tests, connect with certified audiologists, and choose from a wide range of advanced hearing aids—all from home. The platform also works with corporates and senior communities to promote early hearing loss detection.
Shrey Jain
Data & Product, Pocketly
Our Number
Total Audience Reach of the Campaign: 1.29 Billion
Number of Publications: 300+
Top Publications: YourStory, ET Healthworld, Business World, Telangana Today
Share of Voice (Category):
- November: 0%
- March: 50%
- Current Audience Reach (FY): 2.298 Billion
56X
Visitors
45X
Growth Trajectory
Coverages
