Workline Becomes
India’s HR Tech Powerhouse
with MediagraphicsPR
Employees
Location
India
Industry
HR Tech / Workforce Management
How MediaGraphics Helped
- We designed a strategic PR campaign that spotlighted Workline’s differentiated value in India’s HR tech ecosystem. Our approach included:
- Building a cohesive brand narrative around workforce automation and digitisation
- Creating editorial content that linked product strengths to larger HR and business trends
- Securing thought leadership placements, case study-led features, and expert commentary
- Prioritising high-impact coverage in HR, business, and tech media to reach both CHROs and CXOs
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Workline – What do they do?
Workline is a comprehensive, modular HR tech platform designed to automate and streamline workforce management at scale. From recruitment and onboarding to payroll, attendance, compliance, and performance tracking, Workline empowers enterprises to manage large, distributed teams efficiently. Its mobile-first approach makes it especially effective for industries with frontline workforces, such as retail, logistics, and manufacturing.
The Challenge
In a crowded HR tech market, Workline wanted to establish a distinct and authoritative voice. The challenge was to:
- Build top-of-mind visibility among HR leaders and enterprise decision-makers
- Establish credibility in managing complex, high-volume workforce operations
- Showcase Workline’s impact in digitising HR across key industry verticals
- Position the platform as the go-to HR solution for distributed workforce ecosystems
Shrey Jain
Data & Product, Pocketly
About Workline
Workline is a next-generation SaaS HR platform custom-built to serve India’s diverse industries—from retail showrooms to factories and technology hubs. It combines HR process automation, enterprise-grade security, and real-time analytics to enable smart workforce decisions and business transformation.
Our Numbers
56X
Visitors
45X
Growth Trajectory
Total Media Coverages: 30+
Breakdown:
• 1 High-Impact Press Release
• 30+ Editorial Features and Mentions
• Focused coverage in HR, enterprise tech, and digital business media
Share of Voice (Category):
Before PR Campaign: 4%
Post-Campaign (4 Months): 42%
Current Audience Reach (FY):
90+ Million
Top Publications: BW People, Express computer, ET Edge Insight, Yourstory
Coverage
