Building Category Leadership for Hunar.ai with Mediagraphics PR
Employees
Location
Gurgaon, Bangalore
Industry
AI, HR Tech
How MediaGraphics Helped
Mediagraphics PR designed a visibility sprint anchored on voice-first AI differentiation.
Press Release: Announced Hunar.ai’s BFSI hiring report (May 2025), introducing data-backed positioning in the HR + BFSI narrative.
Authored Articles: YourStory: “Building AI for Real People Means Starting With Their Language” (Published).
RBMs with Top Media: Analytics India Magazine: Voice-first AI and digital inclusion.
- Mint: Voice-first AI in hiring.
- HT Tech: AI tools for recruitment.
- YourStory: Inclusive AI for Bharat.
- TechCrunch: Voice, AI, and WhatsApp transforming hiring for India’s next 500 million workers.
Each engagement was tailored to editorial needs, ensuring Hunar.ai was positioned as an innovator driving inclusion in India’s employment ecosystem.
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Hunar.ai – What do they do?
Hunar.ai is an AI-first hiring platform reimagining how India’s frontline and volume workforce is recruited. By focusing on voice-first assessments, accent-smart AI agents, and 2G-friendly WhatsApp integrations, Hunar.ai is making recruitment inclusive for India’s next 500 million workers.
With a mission to bridge employability gaps at scale, the company is positioning itself at the intersection of AI, language, and Bharat’s hiring needs.
The Challenge
Hunar.ai sought to:
- Establish itself as a category creator in voice-first AI hiring, not just another HR tech platform.
- Build early credibility among Tier-1 media in business, tech, and startup ecosystems.
- Translate product-led innovation (WhatsApp hiring, 2G compatibility, voice assessments) into human-centric stories that resonate with journalists.
Create visibility for leadership through authored articles and RBMs (relationship-building meetings).
Shrey Jain
Data & Product, Pocketly
About Hunar.ai
Hunar.ai was founded to make hiring truly accessible to every Indian jobseeker, regardless of geography, device, or language. Its voice-first AI ecosystem enables employers to screen, interview, and support candidates over low-bandwidth platforms like WhatsApp while maintaining accuracy, fairness, and scale.
By combining AI innovation with Bharat-first design, Hunar.ai is addressing employability challenges for sectors like BFSI, retail, logistics, and construction — industries that employ millions but face chronic hiring inefficiencies.
Our Number
Total Audience Reach of Campaign: 20M+ (print + online + social)
Number of Publications: 10+
Top Publications: YourStory, Mint, TechCrunch, HT Tech, AIM
Authored Coverage: 1 published authored piece in YourStory
Tier-1 RBMs: 6 high-value editorial interactions completed
56X
Visitors
45X
Growth Trajectory
Coverages
