SurveySensum & NeuroSensum Earn Industry
Building Visibility from Ground Zero
with MediagraphicsPR
Employees
Location
Gurgaon
Industry
HR Tech / Workforce Management
How MediaGraphics Helped
- Developed clear, accessible narratives that introduced SurveySensum and NeuroSensum as data-driven, emotionally intelligent disruptors in the customer experience (CX) and market research space.
- Positioned their leadership as credible, informed voices through over 20 authored articles, 7 podcast appearances, and regular media commentary on emotional loyalty, AI in CX, and behavioral trends.
- Released trend reports and data-backed insights that translated into 10+ media pickups for the CX Trends Report and 8+ features for their Industry Report, establishing thought leadership through valuable content.
- Built a cadence of strategic media engagement—60+ earned coverages in outlets like ET Brand Equity, Zee Business, Financial Express, ANI, and Business Insider—to create a steady drumbeat of visibility.
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About the Brands
🔹 SurveySensum is an AI-powered customer experience (CX) management platform that helps businesses collect, analyze, and act on real-time feedback to drive retention, satisfaction, and growth.
🔹 NeuroSensum is a neuroscience-based market research company that integrates AI, emotion detection, and behavioral science to go beyond stated responses and understand what consumers truly feel.
The Challenge
In the crowded world of market research and CX, where data often lacks emotional narrative, SurveySensum and NeuroSensum had innovative solutions but limited visibility. Their insights were powerful, but their public presence—especially in editorial media—was underdeveloped.
They needed to:
- Build trust from scratch
- Establish credibility in a niche where big legacy players dominated media mindshare
Communicate complex research in a way that resonated with journalists, marketers, and business leaders
Strategic Goals
- Establish both brands as trusted voices in the CX and customer intelligence landscape
- Position founders as thought leaders through consistent media engagement
- Launch data-backed reports and trend-based insights to earn editorial credibility
- Leverage long-form content, podcasts, and industry commentary to strengthen reputation
- Support visibility through a mix of press releases, expert features, and authored content
The PR Strategy
We followed a phased, insight-driven approach focused on strategic consistency—not noise.
1. First-Time Brand Building
- Created introductory press narratives to position both companies as fresh, research-driven alternatives in the CX space
- Facilitated founder interviews and category explainer stories across B2B and tech publications
2. Thought Leadership Positioning
- Published 20+ authored articles under leadership bylines on topics such as emotional loyalty, AI in CX, and behavioral insights
Integrated the founders into ongoing trend stories and expert roundups in marketing, SaaS, and analytics media
Shrey Jain
Data & Product, Pocketly
56X
Visitors
45X
Growth Trajectory
3. Top-Tier Media Coverage
- Secured 60+ earned placements in national and niche publications, including:
• Business Insider
• Zee Business
• Financial Express
• ANI
• ET Brand Equity
• APN News
4. Report-Based Releases
- Developed and distributed a data-backed industry report that was featured in 8+ news stories
- Released an annual CX Trends Report, earning 10+ media pickups across national and digital platforms
5. Podcasts & Long-Form Engagement
- Secured 7+ podcast features for founders, enabling them to speak in-depth on:
• The evolution of customer experience
• The role of neuroscience in brand decisions
• Emotion tracking and AI-driven research in India
Measurable Impact
Clients: SurveySensum & NeuroSensum
PR Focus: Brand Visibility | Thought Leadership | Data-Led Campaigns | CX Category Creation
Total Media Coverages: 60+ (across PRs, stories, and authored content)
Key Wins:
- CX Trends Report: 10+ pickups
- Industry Report Launch: 8+ media mentions
- Podcasts Secured: 7+
The Outcome
SurveySensum and NeuroSensum evolved from niche players into recognizable names in the Indian CX and research ecosystem.
What changed:
- Journalists began reaching out proactively for expert takes
- Founders became digitally visible through bylines, quotes, and podcast features
Both brands became referenced sources for CX trend commentary and data insights
Final Takeaway
This wasn’t just PR—it was reputation design through content.
By combining editorial relevance, structured media outreach, and multi-format storytelling, we helped SurveySensum and NeuroSensum shift from quiet players to respected voices.
Not just featured.
Followed.
And trusted.
Coverage
