MediagraphicsPR Turned InCruiter from a Media-Absent Startup into a Recognised HR Tech Brand
Employees
Location
Bangalore
Industry
HR Tech / Video Interviewing / AI
How MediaGraphics Helped
We implemented a layered editorial strategy combining thought leadership, product-led storytelling, and consistent media engagement. The approach included:
- Developing a strategic press release calendar that resulted in 80+ press releases, highlighting product launches, partnerships, and growth milestones
- Placing 15+ authored articles under the founder’s byline across top media outlets focused on AI in hiring, remote recruitment, and interview automation
- Securing 50+ industry story inclusions to insert InCruiter into broader hiring and job-tech conversations
- Facilitating 5 leadership interviews and 1 podcast appearance to build a personal brand for the founder and humanise the company voice
- Ensuring a mix of CAT A and CAT B coverage across business, tech, startup, and HR verticals for maximum reach and depth
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InCruiter – What do they do?
InCruiter is an AI-powered video interview platform designed to help companies streamline their hiring process with structured, scalable interview solutions. Serving enterprises, staffing agencies, and fast-growing startups, InCruiter enables remote hiring at scale—optimising both cost and time. With its suite of tools, the platform empowers businesses to make faster, more informed recruitment decisions.
The Challenge
When InCruiter partnered with MediagraphicsPR, the brand had little to no media presence. The challenge was to:
- Build visibility from scratch across startup and mainstream business media
- Position InCruiter as a credible voice in the HR tech and recruitment innovation space
- Differentiate the brand narrative in a saturated job-tech market
- Establish leadership visibility and build trust among enterprise clients, HR stakeholders, and investors
About InCruiter
Founded to bring efficiency and intelligence to hiring, InCruiter offers tailored solutions like InCVideo and InCPanel to simplify video interviewing for HR teams. The platform allows organisations to hire faster, better, and remotely—integrating seamlessly with modern recruitment workflows.
Shrey Jain
Data & Product, Pocketly
Our Number
Total Media Coverages: 150+
Breakdown:
• 80+ Press Releases
• 50+ Industry Story Inclusions
• 15+ Thought Leadership Articles
• 5 Leadership Interviews
• 1 Podcast Feature
Top Publications: Times of India, Entrepreneur India, Business World, Money Control, Economic Times
Share of Voice (Category):
Before PR Campaign: 0%
Post-Campaign (6 Months): 35%
Current Audience Reach (FY):
2.05 Billion+
56X
Visitors
45X
Growth Trajectory
Coverages
