MediagraphicsPR

MediagraphicsPR Positioned
as India’s Non-Dilutive Funding Leader
Recur Club

Employees

0 +

Location

Gurgaon

Industry

SaaS, Tech, E-commerce

Recur Club Scale Announcement PR Agency Mediagraphicspr

What We Did

  • Built a narrative-driven press release, aligning with financial editorial standards
  • Positioned Recur Club’s leadership as pioneers of founder-first, debt-led funding
  • Pitched the story to key desks and beat reporters across fintech, capital markets, and startup media
  • Embedded macroeconomic trends like alternative capital access, equity efficiency, and capital stack diversification
  • Drove organic visibility through timed social rollouts, founder quotes, and journalist outreach

We'd love to feature your success story next!

Hiring Agency . USA . 15+ employees

How Weekday Grew Organic Traffic 15X Through Search

Hiring Agency . USA . 15+ employees

How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO

Hiring Agency . USA . 15+ employees

What Keeps Codewave's Organic Traffic Growing 1.5X Monthly

Hiring Agency . USA . 15+ employees

How Weekday Grew Organic Traffic 15X Through Search

Hiring Agency . USA . 15+ employees

How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO

Hiring Agency . USA . 15+ employees

What Keeps Codewave's Organic Traffic Growing 1.5X Monthly

Hiring Agency . USA . 15+ employees

How Weekday Grew Organic Traffic 15X Through Search

Hiring Agency . USA . 15+ employees

How Activated Scale Achieved 12x Growth in Content Visibility Through Strategic SEO

The Challenge

With the launch of Recur Scale, Recur Club introduced a ₹100 crore debt offering aimed at high-revenue startups and SMEs. This wasn’t just a product rollout—it was a pivotal moment to shift public discourse around non-dilutive capital in India. The campaign had to:

  • Drive earned media across financial, startup, and business outlets
  • Educate founders about flexible, debt-based growth capital
  • Strengthen Recur Club’s narrative as a leader in alternative financing
  • Build traction toward Recur’s broader ₹1000 Cr deployment goal for FY24-25
  • Fuel organic momentum via social amplification and ecosystem visibility
Pocketly was built to provide young professionals with quick access to small loans. While our app solved a real problem, we saw an untapped opportunity in organic search solutions like ours, but we weren’t showing up.”

Shrey Jain

Data & Product, Pocketly

Press Release

Recur Club Scale Announcement PR Agency Mediagraphicspr

Recur Club Introduces ‘Scale’ Program For Late-stage Startups, Plans To Deploy Rs 1000 Cr

  • Recur Club, a debt marketplace for startups, has launched its latest credit offering, Recur Scale. This initiative aims to finance Series A, B, and beyond startups and SMEs with revenues of Rs 40 crore and above, providing debt offerings of up to Rs 100 crore.

    Recur Scale caters to various sectors, including SaaS, Tech, E-commerce, Manufacturing, EV, D2C, and Agritech. The credit offerings encompass secured term loans, venture debt, acquisition financing, operating leases, working capital loans, bill discounting, vendor financing, and more.

    With transparency as a core principle, Recur Club plans to deploy Rs 1000 crore through the Recur Scale program and an additional Rs 2000 crore via its Recur Swift program for startups in FY 24-25. Using AI-backed matchmaking, Recur Scale connects borrowers with relevant lenders, facilitating efficient discovery and selection of credit offers. The company has partnered with over 120 marquee lenders, including InCred.

    Eklavya Gupta, Co-funder and CEO of Recur Club, stated, “Recur Scale was born out of a genuine need expressed by our growing customers. Our goal is to save their time spent approaching different lenders and to help them have clear visibility of different credit offers on our marketplace.”

    Recur Scale has seen increasing adoption, accounting for 15% of Recur Club’s monthly Gross Transaction Value (GTV) for the quarter ending March 2024. Recur Club aims to double this figure in the ongoing quarter by adding new customers and expanding its reach.

    Earlier this month, Recur Club partnered with InCred to disburse Rs 300 crore to early and mid-range startups. Recur Scale is designed to help mature businesses secure large capital for expansion, offering tailored financing solutions and trusted advisory services.

At a Glance

Client: Recur Club
Campaign Focus: Launch of Recur Scale – ₹100 Cr Credit Program for Late-Stage Startups
Total Organic Reach: 200M+ (earned media + social)

Campaign Highlights

Secured 15+ editorial coverages across leading publications, including:

Earned 10+ high-visibility social mentions from influential voices such as:

Recur Club Scale Announcement PR Agency Mediagraphicspr
Recur Club Scale Announcement PR Agency Mediagraphicspr
Recur Club Scale Announcement PR Agency Mediagraphicspr

Impact:

Positioned Recur Club as a trusted platform for non-dilutive capital, sparking national-level conversation around debt as a viable funding route for India’s startup ecosystem.

56X

Growth in
Visitors

45X

Growth in Search Impressions

Growth Trajectory

from Nov 2024 to Mar 2025
Recur Club Scale Announcement PR Agency Mediagraphicspr

Ignite your growth
journey with
MediagraphicsPR.

80+ Calls Booked
Last Month
Nas Daily 1000 Media PR Launch Agency Mediagraphicspr
Scroll to Top
logo

Get In Touch

Please enable JavaScript in your browser to complete this form.