How PR Framed Recur Club and InCred’s ₹300 Cr Move as Visionary Finance
Employees
Location
Gurgaon
Industry
Medical Industry
How MediaGraphicsPR Helped
- Anchored the announcement in current macro trends—like equity fatigue, alternative capital access, and founder sentiment
- Drafted a journalist-first press release with headline-worthy framing
- Positioned the fund as a long-term alignment of values and strategy, rather than a transactional update
- Prioritized depth over breadth—targeting publications where the story would be explored, not just echoed
- Amplified organically through social media buzz, ecosystem reposts, and founder-centric platforms
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About Recur Club x InCred
Recur Club is a leading revenue-based financing platform that enables startups to raise non-dilutive capital without giving up equity. Using an AI-powered marketplace, it connects founders to tailored debt products suited to their growth stage and sector. InCred, on the other hand, is one of India’s fastest-growing financial institutions, known for its flexible credit offerings across consumer and business lending. Together, Recur Club and InCred formed a strategic alliance to unlock ₹300 crore in debt capital for early- and mid-stage startups in India—offering a powerful new financing route beyond equity.
Framing the Partnership
When Recur Club partnered with InCred to launch a ₹300 crore fund, the timing couldn’t have been more relevant. With equity rounds slowing and founders seeking alternatives to avoid dilution, this initiative was more than capital—it was a statement. The goal was to position this fund not just as a financial product but as a strategic response to shifting market realities.
Mediagraphics PR was brought on board to translate this milestone into a compelling narrative for the startup ecosystem, founders, investors, and financial media.
Key Objectives
- Reframe a financial tie-up into a high-impact growth solution for startups
- Highlight non-dilutive funding as a viable and rising alternative in 2024
- Cement Recur Club and InCred as collaborative leaders in India’s evolving capital ecosystem
- Drive earned media coverage across top-tier business and financial platforms
- Spark ecosystem-level conversations around diversified startup funding models
Shrey Jain
Data & Product, Pocketly
Press Release
56X
Visitors
45X
Growth Trajectory
Media Highlights
10+ high-impact editorial coverages across major platforms, including:
- The Hindu
- Business Today
- YourStory
- Outlook Business
- Entrepreneur India
15+ social shares and organic amplifications from influential voices and communities such as:
- Startup India Channel
- Tech Founders Network
- Fintech and Startup Communities on LinkedIn and Twitter
Impact
Positioned the ₹300 Cr fund as a credible and timely solution for founders navigating capital constraints in a slow equity cycle. Helped establish Recur Club and InCred not just as lenders, but as strategic growth partners in India’s startup funding ecosystem.
Our Numbers
