MediagraphicsPR Transitioned
AdvantageClub.AI
from Paid Placements to a Recognised Voice in the Future of Work Conversation
Employees
Location
Gurgaon
Industry
HR Tech / AI / SaaS
How MediaGraphics Helped
MediagraphicsPR redefined AdvantageClub.AI’s media presence through a value-led editorial strategy. We moved beyond transactional coverage and developed a thought leadership narrative that aligned with workplace innovation and future of work themes. Our strategy included:
- Placing 6+ authored articles by the founder and CXOs on topics like AI in employee experience, retention strategies in hybrid workplaces, and HR automation trends
- Securing 20+ industry story inclusions in major HR-tech and business publications
- Facilitating 10+ expert interviews spotlighting AdvantageClub.AI’s leadership voice
- Distributing 4 strategic press releases around product updates, funding rounds, and geographic expansion
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AdvantageClub.AI – What do they do?
AdvantageClub.AI is an AI-powered employee engagement platform that helps companies retain, reward, and recognise their workforce through a single, integrated solution. The platform empowers organisations to build culture, drive productivity, and personalise engagement at scale—transforming how workplaces function in the digital-first era.
The Challenge
Despite a strong product-market fit, AdvantageClub.AI had primarily relied on paid PR for visibility. This resulted in temporary exposure but failed to build lasting credibility or industry authority. The brand needed to:
- Break away from pay-to-play media and establish earned trust
- Build thought leadership in employee experience, HR innovation, and AI in the workplace
- Engage top-tier journalists with credible, insight-driven stories
- Sustain visibility through a mix of strategic media formats
Shrey Jain
Data & Product, Pocketly
Press Release
About AdvantageClub.AI
With a vision to reshape how employee engagement works, AdvantageClub.AI integrates AI, rewards, recognition, and communication tools to help businesses keep employees motivated and connected. The platform serves a wide client base across India and other global markets, enabling HR teams to simplify culture-building through tech-first solutions.
Our Number
Total Earned Opportunities Delivered: 40+
Breakdown:
• 6+ Authored Articles
• 20+ Industry Story Inclusions
• 10+ Leadership Interviews
• 4 Strategic Press Releases
Top Publications: CNBC-TV18, Mint, Firstpost, The Week, Inc42
Share of Voice (Category):
Before PR Campaign: 5%
Post-Campaign (6 Months): 40%
Current Audience Reach (FY):
1.8 Billion+
56X
Visitors
45X
Growth Trajectory
Coverages
