Top Travel & Tourism PR Agencies in India 2026

India’s travel industry is having a moment, and most of the brands in it are missing it.

Domestic tourism hit record numbers in 2024 and kept climbing through 2025. International arrivals are recovering strongly. The luxury travel segment is growing faster than anyone projected. Adventure tourism, wellness retreats, and heritage circuits, categories that barely existed as organized businesses five years ago, now have serious players, significant investment, and genuine competition for the same traveler’s attention.

And most travel brands are still communicating the same way they did a decade ago. Press releases about new properties. Social media posts of sunsets. Sponsored influencer content that everybody scrolls past.

The travel brands pulling ahead in 2026 are the ones that figured out that travel and tourism PR is not about putting your property name in front of people. It’s about putting your brand into the conversations that shape where people decide to go, what they decide to spend on experiences, and which operators they trust enough to book with.

MediagraphicsPR is a travel PR agency that has spent 25 years building credibility for brands across India’s most competitive sectors, including travel, hospitality, and tourism, through earned media that reaches the audiences that advertising increasingly can’t. They’re the first name on this list, and the rest of this guide explains both the list and how to use it intelligently.

What Travel & Tourism PR Actually Involves in 2026

Before the agencies, the framework. Because travel and tourism PR has changed significantly, and the agencies that understand what it looks like now are genuinely different from the ones still running 2018 playbooks.

These six requirements shape which agencies are genuinely equipped to work with travel companies and which ones are simply running general communications playbooks with a travel wrapper.

1. MediagraphicsPR

Best for: Travel startups, hotel and hospitality brands, tourism boards, adventure and experiential travel, luxury travel, travel-tech companies

MediagraphicsPR brings something to travel and tourism PR that most agencies in this space don’t have: 25 years of genuine media relationships across India’s leading lifestyle, business, and travel publications, combined with the strategic discipline that ensures travel coverage connects to real business outcomes rather than just visibility metrics.

Travel PR done well isn’t just getting a hotel into a travel magazine. It’s building the narrative around a destination or experience that makes it the reference point journalists reach for when writing about that category of travel. It’s positioning a travel-tech founder as the credible voice on how Indian travelers are changing. It’s securing the kind of editorial coverage in business and lifestyle media that reaches the high-net-worth traveler, the corporate travel buyer, and the institutional investor backing tourism startups simultaneously.

Three things that make MediagraphicsPR specifically right for travel brands:

➥ They understand the travel media ecosystem specifically.

Travel journalism has its own beats, its own planning cycles, and its own relationship dynamics. A hotel pitching a journalist in November for a summer feature is pitching at the wrong time. A destination pitching a feature writer instead of a travel editor is pitching the wrong person. MediagraphicsPR’s familiarity with how travel media actually works means pitches land at the right time with the right people.

➥ They connect travel PR to investor and enterprise audiences.

Travel-tech companies, hotel investment groups, and tourism businesses raising capital need communications that serve both the travel media audience and the business and investor-facing media audience simultaneously. Most travel PR agencies know travel media. MediagraphicsPR knows both.

➥ They build sustained presence, not just seasonal campaigns.

Travel brands that run PR only around peak season discover every year that their competitors have been building relationships and coverage year-round. MediagraphicsPR’s approach is built around consistent presence rather than campaign cycles. That’s what builds the kind of brand authority that makes a property the first one a journalist thinks of when an editor asks for a recommendation.

Placements in travel, lifestyle, business, and investor-facing media, including Travel + Leisure India, Condé Nast Traveller India, Economic Times Travel, Mint Lounge, Forbes India, and sector-specific tourism and hospitality publications.

Office: Delhi-based, national coverage

Contact: +91-8448360900 | info@mediagraphicspr.com

2. Adfactors PR

Best for: Large hospitality groups, state and national tourism boards, and established travel brands operating at real scale

Adfactors knows corporate communications inside out, and years of working with large hospitality and tourism clients show it clearly. Hotel groups that need to speak to investors, government tourism bodies, and corporate travel buyers, often all in the same quarter, tend to find that Adfactors has genuinely done this kind of work before and knows where the friction points usually show up.

Where they’re less suited is with smaller, newer travel brands still finding their footing. A startup generally needs a different kind of attention than what an agency built around scale is set up to give.

Strongest for: Large hospitality groups, established travel brands managing communications across multiple stakeholder groups, and tourism boards operating at a national or state level

3. Genesis BCW

Best for: Tourism brands with government relations needs, destination marketing organizations, and travel companies with a public affairs dimension

Genesis BCW’s real strength lies in public affairs, and that’s exactly what matters for tourism brands where government relationships aren’t a side concern but part of the core business. State tourism boards, destination management organizations, and travel companies with meaningful policy exposure all run into moments where regulatory ties carry as much weight as media coverage. Genesis BCW handles both sides at once, without treating either as secondary, which counts for a great deal in a sector where a single policy shift can move business outcomes overnight.

Strongest for: Destination marketing organizations, state and national tourism boards, and travel companies working closely with government partners

4. Edelman India

Best for: International hospitality brands entering India, large corporate travel programs, and tourism enterprises operating at scale

Edelman works well for international hospitality brands trying to establish or grow their footprint in India, along with large tourism enterprises where the company’s overall reputation matters just as much as the brand travelers see on a website or a hotel lobby wall. Their global network helps here, but so does their structured, research-backed approach to building trust. In luxury travel specifically, where perception is close to the entire product, that kind of discipline tends to pay off in ways a purely creative approach wouldn’t.

Strongest for: International hospitality brands, large-scale corporate travel programs, and luxury travel companies focused on long-term institutional credibility

5. Weber Shandwick India

Best for: Global travel brands, multinational hospitality groups, international destination PR

Weber Shandwick’s global network is a genuine advantage for travel brands with international dimensions, including hotel groups with global parent companies, international airlines with India operations, and destinations trying to reach Indian travelers through media outside India. Their consumer lifestyle media relationships are developed.

Strongest for: Multinational hospitality brands, international travel companies, destinations targeting Indian outbound travelers

6. Concept PR

Best for: Mid-market travel brands, boutique hospitality, experiential travel

Concept PR’s structure works well for mid-market travel brands and boutique hospitality properties that want genuine senior attention without the scale pricing of a global network agency. Their lifestyle and consumer media relationships in metropolitan India are real, and their experience with brands telling distinctive travel stories is relevant.

Strongest for: Boutique hotels, mid-market travel operators, experiential travel brands building national presence

7. 20:20 MSL

Best for: Travel brands running integrated campaigns, corporate travel programs, and companies with significant digital communication needs

20:20 MSL doesn’t treat PR, public affairs, and digital as separate departments, they run all three together under one roof. That’s genuinely useful for travel brands who are tired of coordinating three different vendors for three related pieces of work. Corporate travel programs and brands with a heavy digital presence tend to benefit most from this setup, since it means one team managing the full picture instead of messaging getting diluted somewhere between agencies.

Strongest for: Corporate travel programs, travel brands running multi-channel campaigns, and companies needing coordinated PR and digital support

8. Archetype (formerly Text100)

Best for: Travel-tech companies, technology-led hospitality brands, and digital-first travel businesses

Archetype grew out of a technology communications background, and that experience carries over cleanly into travel-tech: booking platforms, travel management software, and tourism startups built around a technology-first identity. They understand how earned media and digital presence reinforce each other over time, which matters most for companies that are, at their core, technology businesses that happen to operate in travel rather than the other way around.

Strongest for: Travel-tech companies, technology-forward hospitality brands, and travel startups with a strong technology identity at their center

9. Avian WE

Best for: B2B travel platforms, corporate travel management companies, and travel enterprise software providers

Avian WE built its reputation on B2B technology communications, and that background extends naturally into travel’s enterprise side, corporate travel management platforms, travel procurement software, and B2B operators serving other businesses rather than individual travelers. For a travel brand whose real audience is corporate buyers, Avian WE’s B2B instincts matter more than the consumer-first playbook most travel PR agencies default to running.

Strongest for: B2B travel platforms, corporate travel management companies, and enterprise software providers serving the travel industry

10. Hanmer MS&L

Best for: Consumer travel brands, lifestyle hospitality companies, and businesses running integrated consumer campaigns

Hanmer MS&L knows consumer media well, and they know how to run a campaign across several channels without losing momentum between them. That combination suits travel brands focused on reaching leisure travelers through mainstream and lifestyle press. Print, digital, and influencer channels get coordinated as one effort rather than three separate ones, which is exactly what a multi-channel consumer campaign actually needs to work.

Strongest for: Consumer leisure travel brands, lifestyle hospitality, integrated consumer travel campaigns

What Makes Travel PR Genuinely Different From Other Sectors

Travel PR has characteristics that make it specific enough to be worth understanding before choosing an agency:

➤ The story has to do more work.

A technology product can be covered through a product story. A travel destination or experience has to be covered through a story that makes the reader want to be there. The difference between travel writing that drives bookings and travel coverage that’s pleasant to read but produces nothing is entirely about storytelling quality. Travel PR companies that understand this work differently from ones that don’t.

➤ The timing constraints are real.

Travel media works on long editorial planning cycles. A summer travel feature is often planned in February, while a Diwali getaway guide may be commissioned as early as August. A travel PR agency that doesn’t understand these cycles will pitch strong stories at the wrong time, leading to polite rejections instead of coverage.

➤ The visual dimension matters more than in most sectors.

Travel is inherently visual. Journalists and editors making decisions about coverage are influenced by the quality of photography and video available alongside the story. Travel and tourism PR that doesn’t account for visual assets is consistently less effective than campaigns where the imagery is as strong as the narrative.

➤ Crisis communication is genuinely different.

A travel brand facing a safety incident, a natural disaster affecting a destination, or a service failure that’s gone public faces a very specific kind of reputation challenge. Travelers who’ve had negative experiences are vocal, often while still in-destination, and the combination of social media speed with journalism’s interest in travel safety stories means the window for effective response is hours, not days.

How Travel and Tourism Brands Should Think About PR Investment

The mistake most travel brands make: treating PR as seasonal. Peak season is coming, let’s do some PR. Peak season is over, let’s pause.

The brands with the strongest travel PR presence in India aren’t running seasonal campaigns. They’re building year-round narratives that:

• Keep the destination or brand visible between peak seasons when journalists are planning their coverage
• Build the kind of journalist relationships that result in proactive coverage rather than reactive pitching
• Position founders and leaders as credible voices on travel industry trends—not just their own properties
• Create a media archive that works for investor relations, enterprise sales, and talent acquisition alongside consumer awareness

The annual travel PR calendar that actually works:

The brands that show up consistently across all four quarters are the ones journalists call first when a relevant story is being commissioned—rather than the ones that pitch in February and disappear until October.

What Travel Journalists Actually Want to Cover

This is the gap between what travel PR companies pitch and what editors actually commission:

The travel brands getting consistent coverage in Travel + Leisure India, Condé Nast Traveller, and Mint Lounge are the ones giving editors stories their readers will thank them for commissioning, not the ones with the largest PR distribution lists.

How MediagraphicsPR Works With Travel and Tourism Brands

At MediagraphicsPR, we work as the travel PR agency that travel and tourism brands come to when they want travel and tourism PR that builds something lasting, not just seasonal visibility that disappears when the campaign ends.

Our approach to travel PR companies’ work connects destination storytelling, brand narrative, and media relationships into a sustained program that reaches leisure travelers, corporate buyers, and investors simultaneously. We know how travel media planning cycles work. We know which journalists are commissioning which kinds of stories. And we know how to position travel brands as the reference points that editors reach for first, rather than the ones pitching into an already-full inbox.

Senior people on your account. Real travel and lifestyle media relationships. A strategy built around what your travel brand actually needs to achieve, not around press release calendars.

FAQs

Q: Do travel brands need a specialist travel PR agency, or can a generalist handle it?

Travel PR has specific requirements, including seasonal timing knowledge, travel media relationships, visual asset coordination, and destination storytelling skills that generalist agencies develop slowly and often at a client’s expense. For travel brands where media presence directly affects booking decisions, specialist understanding of how travel journalism works is a genuine advantage.

Q: How far in advance should a travel brand be pitching media for seasonal coverage?

Typically three to six months ahead of publication. A summer travel feature is being planned in February. A winter holiday guide is being commissioned in July. Travel PR that doesn’t account for these planning cycles produces good pitches at the wrong moments, making the process both expensive and demoralizing.

Q: Can a boutique property or small travel operator afford PR?

Yes, at different scales. A boutique property doesn’t need a full agency retainer to start. Targeted relationships with two or three travel journalists who cover the relevant region or experience category, combined with genuine storytelling about what makes the property distinct, can produce meaningful coverage without large agency investment.

Q: How does travel PR handle a crisis—a safety incident, natural disaster, or service failure?

Speed, accuracy, and human acknowledgement simultaneously. The window for effective travel crisis response is measured in hours because social media moves faster in travel than in almost any other consumer sector. Having holding statements prepared, spokesperson protocols established, and journalist relationships in place before a crisis is the difference between managing a difficult moment and having it managed by other people’s narratives.

Q: Is influencer marketing the same as travel PR?

Related, but not the same thing. With influencer marketing, a brand is essentially paying for access to someone else’s audience. Travel PR works differently, it earns coverage from journalists and publications whose credibility comes from being independent, not sponsored. Both have a place in a travel brand’s strategy, but they don’t carry the same weight with an audience. A recommendation in a well-regarded publication tends to land as more trustworthy than a sponsored post, simply because readers know one is paid and the other isn’t. Used together, they tend to outperform either one running alone.

Q: What metrics should travel brands track to know if PR is working?

Beyond clip count, track whether coverage is driving direct search volume increases for the brand or destination. Track whether media mentions are converting into booking inquiries. Track whether the brand is being recommended by journalists without being pitched. Track whether the property or destination is appearing in “best of” editorial lists organically. These signals tell you whether PR is building genuine brand equity or just generating mentions.

Ready to Be the Travel Brand Journalists Reach Out To First?

Getting a mention here and there puts a hotel or destination in front of people for a moment. What actually moves a traveler’s decision, or convinces an editor to commission a feature without being pitched, is being the name that comes to mind before anyone even asks.

Visit MediagraphicsPR to see how we build travel and tourism PR that holds up across every season instead of disappearing once a campaign wraps. MediagraphicsPR is a leading PR agency in India, working with hospitality brands, tourism boards, and travel-tech companies to build the kind of media presence that keeps paying off long after a single story runs.

Need to speak to someone now?

📞 Call us: +91-8448360900 📧 Email us: info@mediagraphicspr.com

We respond within 24 hours.

Vvihan Gulati

Vvihan Gulati founded MediagraphicsPR in 2000. In 25 years of public relations, he's learned that a narrative only matters if it holds up once a journalist starts asking hard questions, not just when it's sitting in a press release. He's spent that time building brand stories for startups, global companies, and industry leaders across sectors, working as both strategist and the person actually writing the pitch.